- Pickering Group, specialists in switching and simulation systems for automated electronic testing and verification, has opened a new office in Penang, Malaysia.
- The Malaysian office will enable the British manufacturer to better meet the needs of its growing customer base throughout the Southeast Asian region.
- The Pickering Group comprises three divisions: Pickering Interfaces, the division specializing in electronic switching and simulation systems, Pickering Electronics, the division specializing in the supply of relays, and Pickering Connect, the division specializing in interconnect solutions.
With a local team experienced in electronic test and measurement, the new Asian branch is dedicated to providing the required support to customers and partners throughout the region, including Malaysia, Thailand, Vietnam and Indonesia.
Continued growth in electronics manufacturing, particularly for consumer and automotive technologies, has seen customer demand in the Southeast Asian region grow alongside a developing ecosystem of integration partners. Until now, technical support has been delivered from Pickering’s global headquarters in the UK. The new office will be able to offer more appropriate support thanks to a better knowledge of local requirements and networks, as well as a closer location in terms of geography and time zone.
“We are delighted to be able to welcome experienced employees to the Pickering family,” said Joe Woodford, Global Sales and Marketing Manager at Pickering Interfaces. “Being able to offer better local support is essential to ensure that we can continue to meet the needs of our growing customer base in this region of the world, which plays a key role in electronics manufacturing,” added Shaun Fuller, APAC Market Development Manager at Pickering Group.
The team at the new Asian office consists of Evelyn Ooi, Technical Marketing Manager, Nicholas Wong, General Manager and Sales Director, and Patrick Chong, Technical Sales and Support Manager. Together, they have over 60 years’ experience in the electronic test industry. They will support customers and partners in the region across the entire Pickering Group portfolio.