Tektronix has named Tami Newcombe to the position of commercial president where she will be responsible for leading global sales and marketing.
A former Cisco executive with 25 years of technology industry experience, Newcombe has a strong track record of working with customers ranging from small and medium businesses to enterprises and in developing new approaches to capture critical market transitions, capitalize on the power of channel partners and show the business value of technology adoption to customers.
At Cisco, Newcombe held the role of vice president for commercial sales responsible for driving business that supported the entire Cisco product portfolio. Prior to Cisco, Newcombe held positions as a global client executive, sales engineer, product-marketing engineer and development engineer at Analog Devices and IBM. She holds an MBA from Union College and degrees in electrical and bioengineering from Syracuse University.