- Electro Rent has announced the appointment of Nicolai Moresco as Vice President and General Manager for the EMEA (Europe Middle East & Africa) region.
Nicolai Moresco has over 25 years’ international experience in sales, strategy and operations. He most recently held the position of Vice President and General Manager for Central and Southern Europe at Dell Technologies.
“I’m delighted to be joining Electro Rent at such a crucial time,” said Moresco, Vice President and General Manager of the EMEA region. “Test equipment users across Europe are under increasing pressure to innovate quickly and cost-effectively. Electro Rent’s single-source model – built around rental, flexible financing, the purchase of new and used equipment, and asset optimization – offers a smarter way to access the technology they need, and in the case of rental, without the burden of ownership.”
Nicolai Moresco will focus on strengthening Electro Rent’s alignment with its strategic OEM partners, including but not limited to Keysight Technologies, Rohde & Schwarz, Tektronix, Anritsu, EXFO and Viavi, while expanding collaborations with other partners to enhance value for customers in the EMEA region.
Electro Rent says it remains focused on providing flexible, cost-effective access to test equipment in sectors such as aerospace and defense, automotive, communications, energy, semiconductor and general electronics. The Vice President and General Manager for EMEA will work closely with Electro Rent management to implement effective regional strategies, enhance direct engagement with customers and partners, and strengthen customer relationships.
