- Keysight Technologies announced that its online shopping site, already operational for U.S. customers, has been expanded to 26 European Union countries as well as the United Kingdom.
Keysight’s announcement comes in response to the fact that many users of electronic instrumentation are expressing a preference for purchasing their hardware and software through online shopping platforms. According to a McKinsey and Company study, more than three-quarters of customers say they now prefer a self-service e-commerce platform.
“Our goal is to create a multi-channel transactional ecosystem that integrates e-commerce and traditional distribution,” said Kari Fauber, senior director of global partners and e-commerce at Keysight Technologies.
Keysight’s e-commerce site offers customers in the Americas and 26 countries in the EU and UK the opportunity to purchase instruments from the U.S. manufacturer, including the latest releases. Customers will have access to technical consulting services (in Europe), and product delivery will be free and within two days for many products. Regular promotions will be offered.
The e-commerce site will feature the company’s most commonly used products and solutions, including instruments from the recently launched Smart Bench Essentials family, which includes a waveform function generator up to the 20MHz range, a three-output DC power supply up to 90W, a 5.5-digit digital multimeter, and a 2-channel 50MHz digital oscilloscope.
