- Pickering Interfaces, a provider of modular switching and signal simulation solutions used in electronic testing and verification, announced the appointment of Joe Woodford, as Director of International Sales and Partners, to work with international sales offices and develop the company’s partner program.
Joe Woodford has more than 27 years of experience in the test and measurement industry. He previously held senior sales management positions at National Instruments, most recently with EMEIA as a channel partner account executive.
During his career at National Instruments, he led field sales and engineering teams, was Chairman of PACMAN at CERN, and was a member of the Industry Advisory Board of Cardiff and Portsmouth Universities in the UK.
He started his career as a design engineer and holds a BSc in Scientific Instruments from the University of the West of England.